Gain followers and Engagement on Twitter with NO money and NO effort.

Continuing our series on So Easy Social Media, this week we look at Twitter and how to gain followers and engagement with very little effort and a $0 budget. 

1. SETUP:
Include a link to your main website
Write a brief description and mention the type of content in keywords that you cover/Tweet about. Don’t just be robotic or dull and list facts: add your own personality
Include your city/region to attract local users.
Upload a profile pic of yourself. People want to see there’s a real person (or human avatar drawing) and not just a faceless brand
Upload a header photo with your brand name and logo (you can include a call to action in the bottom right too, like ”subscribe”)
Keep your profile PUBLIC.
Make it clear that you are an AUTHORITY. You know what you are talking about. You know the information. You share the information (that your niche wants to hear).
Don’t be shy. Brag a little.
PIN your post with the most engagement (re-tweets, likes, comments)

2. BUILD LISTS.
Lists allow you to organize your followers into different categories to make it easier to find the type of content your looking for and the type of people you want to interact with.
I recommend at least having the following types of lists:
Big influencers: people with a mass amount of followers in your niche
News outlets: that cover topics in your niche
Active followers: who retweet, reply, and DM you)

3. POSTS
Be an INFORMER, not a MEFORMER.
Tell people information, don’t be focused on yourself. Tweet a lot, but Don’t “Burst Tweet” by posting a bunch within a short period of time (a couple of minutes). Spread it out over the day.
1-3pm is the ideal time

Snip-it! take snippets from your blog ,video script or podcast show notes and post them as tweets. Include a link to the main post. Shorten the URL with bit.ly or similar.

Visualize It
Post pictures or SHORT (>30 second) videos.
You could re-purpose your content on Twitter from Instagram or Facebook but don’t copy every single post form there
You want to BE on the platform that you are posting. Twitter is about the CONVERSATION.
Unlike IG or FB, you can post GIFs (short animated clips)

Quote It
Take quotes from blogs or videos of big influencers and tag them in the post
You can also take famous quotes, too and tweet them
Vary between text and “Quote-a-Grams”

Re-Tweet It
go through your lists or search hash tags to find relevant niche content worth re-tweeting. You can make most of your content re-tweets.
You can optionally add your own comment to the re-tweet.
When someone replies to your tweet, you can retweet their comment.
Gain the attention of influencers by re-tweeting their quality content (not every single post). You may attract some of their followers.
You can even re-tweet your own OLD content

Include Hash Tags
but don’t go overboard. 2-3 is fine. You’ll get more engagement using hashtags than without it, but too many comes across as spammy.
Use Hashtagify to analyze hashtags and find relevant ones

Ask It
Ask open ended questions to get people talking “What was your favorite [blank?”
“What is the best movie about [niche]?”
Create engaging polls

Answer It
If you receive a DM with a question and your answer could provide value to your entire audience, make it a public tweet and @ them, instead of just replying to the DM.

Do Giveaways
Give a FREE thing away, but don’t make it too broad (choose book or item relevant to your niche/hobby)
Have people re-tweet and follow you for entries
https://kingsumo.com/

Don’t be too Promotional
Remember the 80/20 rule. Value, value, sale.
Don’t constantly push for people to read your blog or watch your video. Do it, but only after you’ve provided a lot of value.

Be Consistent
Tweet at least once per day

Be Positive
Keep the depressive and angry thoughts to yourself.
Provide inspiration, movement forward, positivity. Studies have shown that happier tweeters on average have more followers than sad/angry followers.
There are exceptions, like if breaking news in your niche causes an emotional reaction to your followers (eg. Fallout 76 sucking, Diablo coming to mobile). Then and only then can you share negative thoughts.

4. GET FOLLOWERS

Don’t buy them
Usually fake accounts. Not real followers. Only numbers Numbers don’t matter. Engagement does because that leads to sales.

Find REAL Followers
Look up hash tags relevant to your niche or find influencers
Then follower their followers
Keep your follow count less than double of your followers.
People might think you’re just a spam account if your follower/following proportion is too skewed.
Some people unfollow everyone, but that might get your actual followers to unfollow you
To find out your unfollowers, you must use a third party app.
You can safely follow/unfollow 40 per hour.

UnFollow Twitter USers App on Google Play by Soft Dev Team
Unfollow 10 at a time, wiith an ad in between each batch.
Does not hard stop you from using the app (but Twitter might soft ban you)

Mass Unfollowers for Twitter on Google Play by Dominator House
Unfollow 20 at a time
Hard stops you at 40 per hour

INTERACT:

Find and Join Chats
A chat is a specific hash tag people use to discuss a given topic at a certain time
Find a Chat Schedule on Twitter Reports
sort these results by hashtag, topic, day and time and other factors.
Use a tool like [Tweet Chat] to make the interface more like an actual chat room and easily hop between “rooms” (hash tags) and highlight people
Be an active participant.
Retweet some of the content too.

Live Tweet
Tweet during LIVE events in your niche (eg. E3, SuperBowl, etc.)

Reply
Always reply to your @s
Answer your DM questions publicly, if it’s shareable content

Retweet
Retweet your active followers (people who like and retweet you)

SUMMARY:

1. SETUP: personable, yet professional bio, be an authority real you (selfie) profile pic, PUBLIC, pin most engaged original tweet
2. LISTS: Organize followers in lists to make it easier to find content to post/re-tweet about (big influencers, news, and actives)
3. POSTS: take snippets from your own content, add photos or short video (from IG) sometimes, quote famous people & big influencers, re-tweet quality content, ask/answer questions, do giveaways, don’t overpromote, be positive
4. GET FOLLOWERS: follow people liking and commenting on top influencers and posts, unfollow your unfollowers, like most recent posts in your niche
5. INTERACT: join chats, re-tweet actives, and reply publicly, tweet live during BIG events in your nicheLvl18: So Easy Social Media 4 Twitter
   
   

Continuing our series of "So Easy Social Media", we're diving into how to gain followers on Instagram without any money and hardly any effort
1. SETTING UP YOUR ACCOUNT:
Don’t be Empty
Start with 5-10 pictures when opening a new account.
Don’t start following people or creating stories with an “empty” page.
One Link. One Shot.
IG only let’s you post one link in your profile.
You can NOT post a link anywhere else, including your posts & stories (unless they’re a paid promotional post on a business page)
Linktr.ee let’s you post all your links in a mobile friendly looking site with buttons.
(You must upgrade for in-depth stats, auto updates, and color customization)
I recommend a
A “Subscribe” button at the TOP
A “Listen/Watch/Play” button
A “Visit Website” Button
Maybe a contact/email button
Or design it on your own site...
Use bit.ly or google link shortener to track clicks from Instagram
Keep it Personal
Instagram is following the footsteps of Facebook (since they are Facebook, basically, anyway) and showing brands less and people more.
You get stats with a business page. You need stats to track which posts are doing well, but you can get a good idea based on “likes”.
With a business page you also get insights on stories to see how many people visit your profile, do a call of action (phone, e-mail, or website), exit your story, view the next story.
This can be useful to look at but the price you pay of less exposure isn’t worth it, in my opinion.
You can make promotional posts/ads, which allows you to post links (but that costs money)
You can add an e-mail or call button as well as products you can tag for Facebook shopping or integrate it with Shopify/BigCommerce.
You can also link a Facebook page to cross post ( otherwise your posts will go to your personal Facebook page)
BUT...
Instagram punishes business profiles. They are shown less, given less priority. Your followers may NOT see your posts, which is bullsh*t
You can always switch back and forth between the two types though at anytime. You do NOT lose your stats.
There may be some exposure punishment to do this if you do it too often.
2. MAKING YOUR POSTS
What to Post Memes your niche would laugh at
Quotes your niche would be inspired by from big influencers or your own blog.
Shots of activities your niche would enjoy (ones that you’re doing anyway if you’re targeting a niche you’re personally active in and a part of)
Make your page look like there’s plenty of variety.
Don’t have all your posts be of the same exact thing but with different angles
Make lighting, colors, and fonts different.
A page that looks too much of the same looks boring and people won’t follow it.
Make a short video up to 60 seconds (limit). Give quick insight, informative commentary or a humorous opinion. Take clips from your YouTube videos if you’re creating content there or from your podcast
Create an audiogram with Headliner (free) Put a custom waveform shape & color on a background image you choose and include a logo.
You can caption it too. There’s an auto caption feature but it’s not that accurate, so you’ll have to edit it manually. Just type what you hear. Most people are browsing with sound off, seeing a moving waveform may encourage them to turn up volume.
Seeing captions let’s them read the content without adjusting volume, which they may not be able to do depending on where they are.
Captioning videos and audiograms is optional but may help with views and engagement.
Create a Collage (on “Layout” separate app) with multiple photos of an event relevant to your niche (ComiCon, Car Show, Hogwarts at Universal Studios, etc.)
You can repurpose these collages in a story too.
Make a mix of albums, layouts single photos, and videos on your profile. Don’t stick to one format or media type.
You can post promotional content but remember the 80/20 rule.
Find the Content
Use your own content and repurpose it for the platform. Quotes for your blog, clips from your videos and podcasts, etc.
Find quotes on WIkiQuote or BrainyQuote or just google “[Name] quote” or “quotes about [niche]”
Find memes on 9Gag, Memecenter, 4Chan, or Reddit
Look on on t-shirt sites (Redbubble, TeeSpring, Threadless, TeeFury) and find niche related designs. Credit the author always. Tag them if you can.
Sell the designs in your own TeePublic store
...or post & sell your own designs
Follow hashtags relevant to your niche and large influencers
Design it
Use a site likeGetFunky or Canva to create “Quote-a-Grams”
GIMP or ArtWeaver for FREE photoshop. Create a template with your logo. Play around with saturation, brightness, color balance, layout, and transparency.
Font Squirrel or 1001 Fonts - free commercial use fonts
FreePik and Needpix for background images (creative commons license photos)
Repost it
There’s no native feature to repost or share someone else’s post, so you have to use a third party app
Use Repost App to well, repost. It’ll put a slug of the username of who you reposted it from.
You have to manually tag that person.
Caption it
Write something witty. One liners. No more than a paragraph.
If you can’t think of anything, copy & paste a comment from the original meme.
Give a plug at the end.
Mention how the post is relevant to a recent blog or video then say “Link in bio”
You can’t hyperlink in IG posts, unfortunately. You only get that one link in your profile and that’s it (unless you pay for promotion but we like doing this the cheap way, cause we’re chepa & lazy)
Tag It
There is a 30 limit per post hash tag limit per post
For the most exposure, use as many hash tags as possible
Use a tool like Display Purposes to search for relevant hash tags and copy them
Instavast let’s you select specific hash tags then copy the ones you check in a box. You can also upload image or URL
3-5 hash tags is the sweet spot to not seem too spammy.
You could start with the max 30 and later delete most of the hash tags.
IG is mostly focused photos, but people do read the captions and comments.
I wouldn’t recommend EVERY post being filled to the max with hash tags for that reason.
Otherwise, you’ll come across as annoying and spammy.
You can also leave a comment or two on your own post with even more hash tags, but again don’t be overzealous.
Are you likely to follow an account with nothing but hash tags in the captions and comments? Probably not, so don’t do it too much,

1. CREATING YOUR STORIES

Most of the engagement comes from stories on IG.
People are swiping through stories more than scrolling the feed (now in 2018).
Make compelling stories.
Give context.
Every story has a Beginning, Middle, and End
Use one or two hash tags
Behind the scenes, “daily life”, more personal than posts Each video is limited to 15 secs. Use Story Cutter app or iOS equivalent to automatically cut up a long video into segments.
Remember: consistency. You can start out doing a post or story once or twice a week and eventually level up your game to do something daily.
Just be consistent with your post time. Pick a day, any day you want. Pick a time, any time you want.
There are charts and graphs out there that show you the peak time of engagement but typically it’s between 2-4pm. Don’t worry about hitting that deadline though.
You can choose when you like to post and your audience will follow you, as long as it’s consistent.
Also, you can make promotional announcements “Hey I just posted a new blog/video/podcast” but again, follow the 80/20 rule.
You can see who views your story. Keep this in mind later when you decide who to interact with, strategically.
4. LIKE, FOLLOW, UNFOLLOW
Follow hash tags relevant to your niche. Like the “most recent” posts.
Look at the top posts in a hash tag or from someone big in your niche and follow the people who like and commentthere.
Keep your follow count less than double of your followers.
People might think you’re just a spam account if your follower/following proportion is too skewed.
Some people unfollow everyone, but that might get your actual followers to unfollow you
To find out your unfollowers, you must use a third party app.
The Follow Cop Android app lets you unfollow in batches. 20 for free and 200 for paid. One time fee.
CopyFollowers by Dominator House is a good app for copying the followers of big influencers
The down side of this is you blindly copy the followers and don’t see who’s actually engaging so you’ll get a lot more “duds” this way, but it will be on auto pilot.
Limits:
Trusted account
Likes: one like in 28 – 36 seconds (1000 at a time, with a 24 hour break);
Follows: one in 28 – 38 seconds and below 200 an hour (1000 a day, with a 24 hour break);
Follow + Like: below 2000 (1000 + 1000) a day, at the rate of once every 28 – 38 seconds;
Limit of Comments: below 12-14 an hour with a 350 - 400 seconds break
New accounts:
The actions interval for the first 12-20 days after the account has been created is 36-48 seconds;
The total limit is 500 actions a day (follow, unfollow, like);
5. INTERACT
IG is starting to punish “spam” accounts
They are hiding posts of people who do what I just told you to do: follow a bunch of people, unfollow the unfollowers, and tag your posts with a bunch of hash tags
So to avoid being labeled as a “spam” account, have some meaningful comments and DMs with your current followers
Meaningful does not mean effortful. Think about your most favorite movie moments. It all comes down to one memorable and powerful line. One meaningful sentence.
“Luke, I am your father”
“Asta La Vista Baby.
“We’re not flying; we’re falling with style”
Make it short but have impact.
Questions are an easy way to get interaction. The person will likely answer.
If IG sees people are replying to and liking your posts and comments, they’ll see you’re providing value and not just spam.
Comment on posts and reply to stories of your followers.
Target your active followers - the people that like and comment on your posts, the ones that watch your story from beginning to end.
Develop a relationship with your actives. Show them you’re a real person and not just a spammy bot or billboard.
Just a couple per day. No need to spend hours doing this and no need to get every single follower.
In other words, use IG as you normally would, if you weren’t trying to promote your own website/brand

Follow me on IG: @a_procrastin8r
Leave me Voicemail: +1(267) 332-1050
Check out the Lazy R’ Us T-Shirt Shop:
http://www.LazyRUs.com
or http://www.procrastin8r.com/shop
SUMMARY:
SETUP: Start w/ 5- 10 posts. Keep your profile as personal. Make that one link count
POSTS: gather memes, quotes, activities, reposts from top influencers, repurpose your own content, hash tag the heck out of it. Be consistent with your post schedule.
STORIES: include beginning, middle end, behind the scenes and personal life, make special announcements (but limit it)
GET FOLLOWERS: follow people liking and commenting on top influencers and posts, unfollow your unfollowers, like most recent posts in your niche
INTERACT: leave short comments on your current followers posts and send them DMs, like you normally would using IG.

This week we're continuing our series of So Easy Social Media. We're going over how to get more likes and engagement on Facebook with absolutely no money in advertising.

How to Create a Page on Facebook:

1. Go to pages on the left side bar
2. Click Create Page at the top right
3. Select Business (if it’s your blog) or Public Figure (if you’re selling yourself as a personality, on YouTube or Twitch, for example). Mos tlikely you’re gonna wanna pick the prior.
4. Hit Get started
5. Name your page your Brand Name and select a category relevant to your niche
6. Add a profile pic and timeline photo (It’ll automatically wlak you through these steps)
7. Invite friends who will be genuinely intereste din your topic
8. Hit edit page info and fill out the details
9. Hit settings at the top right of your page
10. Once you have 25 fans or more, go to your main business page and click about on the left sidebar, choose a username (your business name)

What to post on your Business Page

Announcements (new posts, blogs, videos)

The “Drive By” message
Memes

Short videos and teasers (ideally under a minute, but no more than 2 mins TOPS)

How to Create a Group on Facebook:

1. Go to Groups on the left side bar
2. Click Create Group at the top right (Green button)
3. Give it a title that makes it clear what the discussion is about (not necessarily your brand name)
4. Add some friends who would be genuinely interested in your niche
5. Make it a CLOSED group. This makes it seem like an exclusive group, a little hang out space
6. Check the box “Add to shortcuts”
7. Upload a photo, include some text or images relevant to the topic covered. You can put a “slug” of your brand’s logo in the bottom right corner
8. Go to More..Edit group settings
9. Select the group type. Social learning will give you “units”to organize posts by category
10. Add apps and tags relevant to your niche to increase your chance of showing up in search results or recommendations
11. Link your page
12. Anyone can post. Only Admin add stories
13. Click Ask questions and create questions. Ask for an e-mail (optional), How did you hear about this group? And a question relevant to your topic or niche
    

This gives them a call to action immediately upon joining and you’ll have warmer leads.

1. Click More... at the top again and go to Moderate Group
2. Create Rules. What type of behavior do you expect? What should they avoid posting? By default: be kind, no hate speech, no spam, & respect privacy Give some suggestions on what they CAN post, not only what to avoid.
3. Click “About” and write what the group is about and who is welcome to join. Describe your target audience. Set any goals you have for the group.
4. Go to discussion (left bar) and make a generic welcome post, set the tone and give an overview of the goals. basically combine the about page and rules you just posted, but re-word it.
   

What to post on Your Group:

Get a discussion going.

Ask questions.

Provide quality insight (not available on your blog or anywhere else).

Don’t promote or sell anything here. That’s what your page or website is for. This is a nit community.
You can create imagery for your group, a place where you’re hanging out: chillin’ in the living room or lying on the shores of Lazy Island.

You can link to your blog where you do the selling, but the group should be strictly value and conversation, not promotion.

Go Behind the Scenes and other exclusive content

Be consistent with when you post and how often. When starting a group it’s recommended to post DAILY.

Your goal is not to constantly create content but to encourage discussion. Reply to comments and ask follow up questions.

Get people talking.

You push the boulder down the hill and let it roll by itself,

Eventually, you can kind of slide back and let the discussion take care of itself. Veterans and experts will share their knowledge and opinion with new members.

People will begin opening up their own discussions and you can begin just popping in every once in a while.

Remember you set the tone. Decide FROM THE BEGINNING if you want it to be fun and laid back or more serious.

Other people will follow your lead

You lead and decide how drama will be handled when it arises. You decide how members will be treated. You create the environment.

So create a warm, welcoming environment that people want to join and look forward to coming back to. Handle haters, spammers, winers and complainers politely, yet firmly.

When you have a warm welcoming, helpful environment full of knowledgeable and friendly people (including yourself), people will naturally associate those warm feelings with you and your brand.
Welcome New Members:

1. More > Moderate Group > Membership requests
2. Tag the names of people you add and welcome them to the group. Ask a question
   

Bump your posts:
Take time to reply to comments.
Not all at once.
Facebook will bring the post up , not only on the group page but also on people’s timeline each time someone comments
Recruiting New Members
Add people as friends from other groups in your niche. Then add
You can also invite them to like your page. Page likes are really just social proof and“street cred”though
...because FB changed their algorithm to punish brand pages, causing them to show up a lot less frequently, if at all.
You may get soft banned if you start adding too many people, so pace it out.
A soft ban prevents you from sending friend requests for up to a few days. After this happens, just lay low and stop adding people for a couple more days after the ban is lifted.
You can add ~100 per day.
Facebook algorithm will suggest groups to people if it sees “mutual members” so sometimes people will just come to your group without you inviting them.
Include a link on your Facebook (Business) Page

On the right hand corner of your timeline, you’ll see a button. Click it to edit it and go to Join Your Community > Visit Group

Why Groups are Better than Pages

Facebook algorithm changed to be geared toward “quality discussion”. They don’t want people “alone” reading news headlines, thus page content, unless paid for and promoted is rarely seen in the timeline.
This is a combination of two things.

1. Money. Organic traffic and growth is stinted. Paid traffic is really the only traffic you get, well most of it anyway. Facebook started lowering a page's reach, under the guise of "FB is about community and people, not businesses," simply to encourage businesses to buy more ad
   

https://socialtriggers.com/facebook-lowers-my-reach/

1. R. Between the election and the recent Cambridge Analytics fiasco, Facebook has quite the public relations stunt to pull off. They're probably lowering the virality of a post just to sort of keep things under control and lower their chance of being blamed for (actual) fake news going viral. Don't let the illness spread too quickly. Of course nothing's really stopping a personal or group post from going viral (right now)
   

Groups and Personal Pages are the new way to get organic reach.

If there's a graph out there for those things, I'm sure you'll see an increase.

I find I get bigger reach if I share a post to my personal page (from my business page) than a typical day when I don't.

If you're not reaching many people with your page's post, try sharing it in a group or personal page and you'll see the numbers go up.

Pages are really just kind of here now to create ads and pixels, and be a hub for official announcements, not to actually reach out to the community and followers like it used to be.

Summary:
Create a page for promotion
Create a group for discussion
Add people from niche groups as friends then invite them to your group/page
Give people encouragement to discuss

Join the ProcrastiN8rs Group on Facebook

This episode is the first of our series where we'll be talking about how to promote your brand or website on social media, the easy, lazy way.

This week we're covering some general practices that apply to all the social media platforms across the board.
We'll be covering each individual platform in the following weeks.
So sit back, relax, and enjoy the show!

8. Don’t buy followers (unless you’re paying for advertising)
These are often bot/fake accounts, not real people, not real customers
This does nothing other than give you a bit of social proof.
Quality engagement is more important than likes/follows
...because quality engagement leads to SALES
Also, a person is more likely to engage with a brand that their friend recommends than one that just has a lot of numbers.
Make a real impression. Make yourself worth sharing and talking about. Don’t just play a numbers game.
There are ways to get lots of REAL followers for free

7. Don’t spam
Think about what bothers you about spammy users and avoid it
Don’t post TOO much, even if its consistent. No one wants their entire feed filled with you.
Don’t ask for likes or follows (without providing value)
Don’t PM/message people with links or requests, unless you already engaged in conversation.
Don’t auto chat either (auto respond/send a DM once someone follows you.) I don’t know anyone this has actually worked for
(unless using a real Chat Bot, where it’s clear that it is automated and the person must consent to receiving auto messages)
Don’t tag random people
Limit hash tags (this varies per platform)

6. Speak to the audience of the platform, use the right tone
you wouldn't bring a metal band to an opera theater. Doesn't matter how talented the musicians are or how well written the songs are. It's just not gonna connect to the audience and even if some of the audience members there in attendance are secretly metal heads; they're not there to see you shred the guitar; they want to watch an epic vocal performance in an opera. Gotta play the right gig at the right venue.
Facebook = the quick update or opinion
Twitter = the conversation
LinkedIn = the professional highlight
Instagram = the story, the photo, the art
Pinterest = the How To, the DIY, the craft
YouTube = the instructions, count down, review

5. Be Part of the Community
Connect with people in your niche, join in the conversation
Adding to the conversation doesn’t mean advertising your own shit
Meaningful DMs, Retweets, comments
Don’t just write your own status, story, post, video, or podcast
Promote others you genuinely like/appreciate. Cross promote, collaborate, interview/debate/discuss with each other then go live or post & share
Don’t just give a shout out to someone because they ask you to though. See if they offer value to your audience.

4. Stay consistent
It’s not so much how often you post but WHEN you post and WHAT you post.
The “peak” engagement time varies on each platform and for each niche (eg. posting about Technology vs. Fashion or posting on Instagram vs. Twitter)
More important than peak times though is to pick a post time and stick with it, either something that fits in your schedule or a time you decide to consistently automate.
Your audience will “follow” you, literally. They’ll adapt to your schedule if you remain consistent.
Give them consistent type of (niche) content that they can expect from you.
Rotate between 4-5 broad topics related to your niche
If you want to build an audience, you have to have consistency.

3. Add variety
While you want your schedule to be consistent and your audience
You don’t want all your posts to look exactly the same or sound the same.
Use your voice but don’t be a pull string doll
Play around with colors, fonts, pictures, sizes,
Use different emotion: happy, sad, anger
Humorous and sentimental
Even Howard Stern has sentimental moments, most notably during 9/11
Joe Rogan likewise
Ryan Renolds when Stan Lee passed away
DON’T be TOO random. Stick to your topic/niche. Don’t all the sudden bring up basketry
Unless... it relates back to your main idea, mission, or message.
...or it can be tied in as a metaphor for the topic in with your niche, even if seemingly unrelated

2. Follow the 80/20 Rule (Value, Value, Sale or Give, Give, Take)
Post Entertainment/Information three times for every ONE promotional or sales pitch
Never sound too salesy (see number 1)
People will want to reciprocate the value they receive
I’ll scratch your back, you scratch mine
You’re a content creator, not a sales person. Create content first, establish rapport second, sell last

1. Conversational
professional speak is so yester-year (unless that’s how your intended audience speaks, but not for MOST niches)
use slang, use memes
forget everything you learned about grammar and English writing in school
good literature writing does NOT mean good copywriting
practice good storytelling
play on the emotions