Robin Singh is a LAZY MASTERMIND. In this episode we see how his laziness was the key to his success as an online entrepreneur.
He started out as a "hacker and a freaker" in India.
Eventually ended up in the US because of a misspelling in an e-mail.(another story for another time
Because of his computer skill xp, began selling software - a program that would extract files (photos, sounds, etc) from flash.
He promised a 6 hour delivery but hated due dates. He hated waking up or getting interrupted in his daily life. He was sick of it.
So he found a way to auto deliver software purchases
Thus E-Junkie was born
Initially E-Junkie only supported PayPal, but eventually Google Checkout approached them, so they decided to become a shopping cart platform.
He didn't chase Google down. He waited, procrastinated, and they came to him.
Later, while relaxing by himself out in nature, in leisure, he had an epiphany where he realized what his greater purpose was - to eliminate consumption as much as possible and create a place that minimizes human and animal labor and suffering.
That's when Peepal Farm came about.
Some key points he makes about the Lazy Mindset:
• He wanted to make money by doing nothing
• Didn't want to "sell his hours for money"
• $0 marketing budget. Relied on Word of Mouth Marketing. "Get people to do the marketing for you"
• Focus on GENUINE one on one connections outside your circle of friends and family to create "weak links"
• Find something you're interested in and someone doing well at it, then reach out.
• Don' be afraid of not hearing back from people
• Don't be a task monkey.
• Hone in on what you want (not material). Look where you want to go
• You can either purchase lazy freedom or purchase a "thing" that you must work to pay off.
• Saving money is easier than working for it.
• When you're working, you're not building something. You're building it for something else.
• Cut out anything that's unnecessary. Don't follow consumption patterns
• Advertisements are designed to seduce you
• Things and money are just symbols of success and not actual success
• The best luxury money can buy you is freedom
• "The best ideas come from leisure time. You're not gonna [be] coming up with great ideas while you'r e slaving away in front of a machine from 9-5. You're gonna have a great idea when you're just chilling somewhere, like hanging out in nature."
• If you're going for financial freedom, you have to decide what you're going to do with that freedom
• "I am absolutely lazy. I just want to sit"
• Even if you don't consume anything materialistic, you still need to eat. Even if you're vegan (like Robin) and eat just a bowl rice, someone somewhere down the line is putting in labor and suffering.
• "My life comes at a cost to others"
• "I have all this time (excess time) and I'm going to use it to help others"
• Lower consumption not to lower materialism but to lower suffering
• Laziness is not "I don't want to work." It's somewhat of a fear. Do what you want
• Work is a feeling, like home is a feeling more than a place
• Embrace procrastination. It's just nature's way of telling you what's important.
Babba Yawna the Insomniac Witch tries to make a Sleeping Potion.
Ted Talk (to be posted later)
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Start your e-commerce website (sell e-books, music, and even physical products)
E-mail Robin: firstname.lastname@example.org or email@example.com and mention the "secret word" you hear in the podcast.
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