Building wealth is a matter of ditching the work hard mantra and consumer driven goal mindset and embracing the Lazy Mindset instead.

• Keeping up with the latest trends is way too much work.

• An easy way to build wealth is to just not spend your money.

• Put your money where your mouth is. You say you're lazy.

So let your money sit on its ass and do nothing just like you.

• The cost of new is way over priced.

• Procrastinate and put off your purchases for later.

• You can either purchase "things" or purchase laziness.

• Laziness is freedom. Buy life instead of luxury.

• Relax and enjoy yourself, as a person and procrastinator, instead of buying things that will never truly make you happy.

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Happy belated Valentine Day, fellow ProcrastiN8r!

Here's some real dating/relationship advice, not cracked up to be the romance fantasy spread all over mainstream.

Valentine's Day is nothing but a corporate cash grab designed to play up on your emotions.

Contrary to popular belief, a relationship is NOT a lot of hard work.

You shouldn't waste time, money, and effort buying elaborate gifts and going out on fancy dates.

The best relationships are easy and require very little effort.

Good relationships are based on mutual give and take, doing "just enough" for each other.

• Be cheap and lazy in your love life.

• Enjoy what you LOVE to do and don't go out of your way to please someone else and try to gain their attention or approval.

• Don't "try hard" in your relationship. The ideal relationship is easy

• The less effort you put into the relationship, the happier you'll be

Don't worry about rejection or break ups. Mistakes are Meh:

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Read more about how to save money on Valentine's Day:

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Go deeper in-depth with Lazy Love:

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"Meh" should be your reaction to mistakes

• If you do worry about mistakes, then you’re getting worked up. That’s work. You don’t want to do any sort of work; you’re lazy.

• Mistakes and failure are all part of the human experience, and that’s all it is - an experience. Mistakes do not make up who you are.

• We’re not born with anxiety, it’s taught.

• Somehow, under the pressure of society and work hard mantra driven in our minds nonstop, we lose that laid back attitude we have as a child.

• You got so caught up in this hardworking society that teaches you Results = Success

• But that couldn’t be further from the truth. Relax man, results aren’t success. Just because you can’t do it today doesn’t mean you won’t be able to tomorrow.

Progress = Success

And aprt of that progress is FAILURE & MISTAKES

Many celebrities like Michael Jordan, Warren Buffet, Steven Spielberg, Walt Disney, Dr. Seuss, Jerry Seinfeld, & Elvis Presley have experienced large mistakes and failure

Failure and Rogue Games:

• Rogue games teach us failure is not game over. It’s part of the process and learning curve of leveling up your own skills, abilities, and knowledge.

• Yes, luck can play a bit of a role, and things may not always go in your favor, but that doesn't stop you from trying again.

Top Rogue-lite Games:

Binding of Isaac

Caveblazers

Dead Cells

Risk of Rain

Rogue Legacy

Spelunky

Read more insight about how “Mistakes are Meh”:

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Last week we took a look at what controversial marketing is and why you should use it in the first place.

Continuing our discussion, in part 2, we’re gonna see if it’s possible to go overboard in your approach of “pissin’ ‘em off”...

It CAN backfire

• Starbucks “anti- Christmas" red cups

• Pepsi’s Kenndall Jenner ad

• Absolut advocating for Mexican invasion of US

• 2011 "Why should women read The Economist? They shouldn't. Accomplished, influential people should read us. People like you." (13% of readers were women)

• GoDaddy’s Superbowl ad “puppy sold on website”. Didn’t even air. PETA got involved on Change.org

• Wal-Mart’s (in Texas) Coca-Cola Twin Towers 9-11 display

• White Skittles "Only one rainbow matters this weekend... Pride's."

• Coca-Cola’s “New Coke” in 1985

• McDonald’s Arch Deluxe “burger with grown up taste” showed kids hating it

• CEO of Lifelock Todd Davis posted his Social Security number. His identity was stolen 13 times.

• Sony’s “White is Coming”

• Budweiser’s #UpForWhatever “Perfect Beer for removing “NO” from your vocabulary for the night

Limit the backlash

• Keep your target audience in mind. You shouldn’t upset or piss off your target.

• Think about the implications of what you’re saying in the message of your ad or marketing

• Don’t make your brand the solution for a big issue (or set of issues)

• Tragedy is NOT an opportunity for sales; don’t make it one

• Be honest

Recovery from backlash

• Double Down

• Do NOT apologize. Avoid the “s” word”

• take as criticism for the industry, not the business itself

• “not here to please everybody” euphemism for “if you don’t like it, fuck off”

• Mazda SUV 2012 commercial, where Dr. Seuss’ the Lorax sells a car

• NO celebrity or brand that ever apologized for something they did received a positive repsonse to said apology

Exceptions (sort of):

• If everyone agrees or disagrees with you, you’re probably wrong, so at that point humbly accept the failure, pull it, and move on. Again, don’t apologize.

• If the message was by and large interpreted wrong, you can explain but don’t harp on it.

You want to cause controversy, a bit of drama or a plot twist on stage, not get the entire crowd to boo you off stage..

Never bring it up again.

But Backfiring can be Good

• What’s the point of controversial marketing? To raise awareness

• The larger the backfire, the larger the impact, the bigger awareness is raised

• seems counter-intuitive

• the downside of a backlash is it may lead to protests and a downward trend in sales

• but even the biggest fails of controversial marketing still builds brand awareness

• your brand can become ”inafmous”, but at least there’s still fame involved in that.

• you’re not a nobody any more and are on top of people’s minds

• it’s certainly best to limit the amount of backlash you get but don’t feel bad about it. Honey badger don’t care. Take it as a lesson and move on to make a better one next time.

• the next marketing campaign or ad you make after a huge backlash will gain better attention because now people want to see what you’ve done since the last fiasco.

• You can redeem yourself and your brand

• You can learn from failures. Failure is opportunity to learn and evolve.

We also enter Lazy Island’s Gr8 Game Room for some gaming news, where we talk about the release of Resident Evil 2, Kingdom Hearts 3, and the closing of the Wii Shop

Timeline of Kingdom Hearts