What we’ll cover:
- Autoscheduling posts on Facebook, Twitter, & Instagram
- Social Media Manager options
- Automating posts with IFTTT
Be active for your followers without even thinking about or worrying about what to post next.
The memes, the quotes, the questions, the answers on Pocket, Google Bookmarks
Remember to provide value
Don’t make posts just to post. Make post that engage
Your goal is not to have presence on social media, but to have influence
Should you cross post?
You could set up an autoschedule for ONE platform then just have it auto cross post across the rest of them
BUT...a post effective on one platform may not go so well on others
In general, Be on the platform you are posting.
You can cross post some posts though, and there’s an easy an automatic way to do that we’ll get to with the IFTTT app
Setting up Cross-Posting
Facebook.com/Twitter Anything you post on FB (you can link your page on FB or profile) will auto-tweet
To cross post FROM Instagram, just connect your account; there’s a toggle option when you post
Cross post from Instagram to FB works well actually, but don’t cross post every post in case people follow you on multiple platforms.
Instagram to Twitter though does NOT show pic and only gives (shortened) caption & a link, terrible engagement.
You have to manually create a Tweet & re-upload the pic, unless you use software, which we’ll get to.
You can also autoshare your YouTube likes, comments, and uploads https://www.youtube.com/account_sharing
Be consistent (without the obligation of actually being consistent). Keep your post time around the same time
You can procrastinate, wait until the last minute to do all your post for the next month or two in about an hour
Downside of Autoscheduled Posts:
Cannot post multiple photos or albums in posts
Cannot post stories
Cannot schedule retweets or Facebook “shares” (you have to use a 3rd party app)
There’s a LIMIT to the amount of auto scheduled posts (varies per platform or third party app used)
Facebook Scheduled Posts
Built in option on FB (to the left of the post button)
On your Group: Moderate > Scheduled Posts
On your Page: Publishing Tools > Scheduled Posts
Facebook only (cross-post from Twitter does not pick up scheduled posts)
Cannot post albums (multiple photos) or events
Min of 30 mins. Max 2 months.
Twitter Scheduled Posts (Tweet Deck)
Official Twitter autoschedule
Go to Tweetdeck.com and it’ll redirect you to Tweetdeck.Twitter.com
Basically, Twitter with a different interface (for marketers or Twitter addicts)
Create a new tweet and click “schedule Tweet”
This will open a new panel where you can view all your current scheduled Tweets
No first party/built-in scheduled/auto post.
Some “Instagram “scheduling apps” only send you a notification to post at the time you schedule. You then MANUALLY post it.
But this one is fully automated.
App only (both Android & iOS). No computer browser.
Browse 50,000 stock images
Requirements of tSocial media Management apps
Available for FREE
Allows you to autpost on multiple platforms
Up to 3 total Accounts
Unlimited Social profiles
Limit 10 posts per day
3 total accounts
(Twitter, Facebook, Instagram LinkedIn)
Up to 10 posts in queue
Works with IFTTT
1 Profile per platform
No video, multi photos, or tagging in free plan
Limit of 30 scheduled posts
3 social media accounts
1 account per platform
10 scheduled posts limit
1 account per platform
IFTTT - THE automation app Alternative: Zapier, Huginn Open Source on GitHub
Create “recipes” (basically programming 101) to automate things
1. How to Create a Recipe
Browse suggested recipes.
Connect to different channels/apps
Then choose a Trigger
Finally choose an Action
The Social Media services that work with IFTTT: Facebook (profiles, pages, and groups) Twitter Instagram LinkedIn Reddit Tumblr YouTube Pinterest Some channels Pocket Soundcloud Gmail Google Calendar Evernote Buffer Craigslist Dropbox Feedly
2. Recommended IFTT Recipes to Make Social Media So Easy
Share/Tweet after uploading a podcast episode to your feed
Share/Tweet after posting a blog (WordPress, Weebly)
Build Twitter lists of people using a specific hash tag
Auto tweet/share when a certain article of a hashtag on Feedly (or other RSS reader) posts
Thank new followers for following you and include a link to your most recent artcile or video or ebook - requires Buffer
Auto cross post when using a specific hash tag. This is great so you don’t cross post everything.
Get notified via e-mail or text when a specific influencer or competitor or news source posts
Get a text/e-mail when someone comments on your post or tags you
Upload videos from YouTube to Facebook (or create a new Weebly/WordPress site post)
Archive your FB posts and Tweets...
Backup blog posts, videos, or podcasts on Evernote or Google Drive
Save your likes in a Google Spreadsheet
Tweet your IG posts natively automatically
Keep your profile pictures in sync (in case you update it for a holiday or special event) by making adding to a certain photo album a Trigger
Save popular posts from a specific (niche) subreddit to Pocket (bookmarks)
If you’re using Buffer you can create a #FollowFriday tweet to give a shout out to people’s posts you liked in the past week
Schedule posts using Google calendar within IFTTT
Set up an e-mail or text alert when a specific key word is posted on a website, blog or subreddit title
My personal favorite: Upvote Reddit Save to pocket (Reddit only saves 1000 of your most recent likes and there is no way to search the content. You have to manually click through each page)
3. Important Notes & Practices to get the most out of IFTTT
You can have multiple social media accounts for each platform on IFTTT
Name the recipe to what exactly it’s doing, otherwise you will have multiple of the same exact default name and it gets confusing
You can use this app to do other things unrelated to online marketing, like finances mentioned in lvl 5: The Top ProcrastiN8 Apps to Easily and Automatically Put Money Towards Your Savings Goals.
You can have it automatically order pizza, turn on the lights, blast some Led Zeppelin, and boot up your computer when you get home, if you connect it to your smart devices.
Gather posts while browsing the Internet
Cross post, but don’t do it for every single post
Use Facebook Scheduled Posts feature auto post on FB
Use TweetDeck to auto tweet
Use BettrSocial or Previw App to schedule Instagram
Use a third party app to integrate all social media accounts in one dashboard
Create recipes to automate posts and tweets as well as gather news, info & content in your niche
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