Creating a business. Sounds like a try-hard thing to do. Seems like a lot of work. Quite ambitious.
I mean, certainly going about building a profitable company from the ground up can be an arduous task, if you put it that way. The idea of being an “enterprising entrepreneur” has its own stigma of being a go-getter.
But starting a business is actually one of the laziest things you can do. Entrepreneurs are not hardworking folks at all, rather some of the most slothful personalities on the face of the planet. They are ProcrastiN8rs at heart. They are people that said “I hate working”, not those who said “I LOVE work so much that I want to do MORE of it”, contrary to popular belief.
No doubt starting your own business is a lazy man’s dream. I mean think about it...
For one, you get to be your own boss. You get to make your own decisions, and you don’t have to follow orders as a labor slave.
For another, you get to do something you actually enjoy. It’s not just a means to pay the bills. You don’t schlep 9 to 5 doing something you hate just to put a roof over your head and food on the table. You like doing it, and the financial incentive becomes simply a bonus, rather than a necessity to live. You’d do it for free anyway.
And finally, you can be a total bum and lounge around all day. Nowadays, with the nice little invention of the Interwebs, you don’t need to sit at a cubicle desk or wear a three piece suit or uniform. You can lay on the couch in your PJs, running your own business from home.
Even the word “business” sounds intimidating. Like it’s some hardcore enterprise you must inaugurate using a plethora of feats and talents.
That’s a bunch of bullshit. And I think deep down you know that.
If you’re trapped in the 9-5 grind, your boss right now is probably one of the laziest motherfuckers you know, but guess what? You’re the one working for him. The typical big boss man is not that talented; he just so happens to be the one in charge.
The thing is, they don’t have to be so talented or even hard working at all. They just have to know enough and do enough to keep the business running.
A business can basically become more of a rather passive source of income, as opposed to a “hard-earned living”.
Business owners, entrepreneurs, are people that chose laziness over working hard. They chose to use other people’s talents and work ethic to grow an income, instead of their own.That’s what you have to remember. That’s what you have to keep in mind.
If you can be lazy, you can start a business. It’s as simple as that.
You shouldn’t be the one mopping the floors (heck you don’t even need a physical office since you can do everything from a laptop) or replying to all the e-mails from clients/customers. Get other people to do it.
You only need to assure that things are running smoothly, no more, noless. It’s like watering plants, not that hard to do, and it’ll grow on it’s own without very much of your time or labor.
Your goal is not to perform the whole circus, but just set up the tent. Let the acrobats and clowns perform the show. Your jobs is...well, actually you don’t have a job.
See, there’s a difference between creating your own business and “creating your own job.”
Many entrepreneurs make the mistake of replacing their 9 to 5 job with…*another job* that they just so happen to be in charge over. These are the businesses that fail. These are the business that suck and wipe out in less than two years (the average lifespan of a business). That’s because the entrepreneur himself becomes burned out and loses focus (mostly because they’re trying to do too much and wearing themselves thin)
But the ones that make it, the ones that are successful, aren’t the ones grinding out work ‘til the ass crack of dawn. No. They’re the ones sleeping in ‘til noon and barely putting in more than a handful of hours each week.
Creating your own job means you give yourself an endless series of tasks. You tell yourself “I have to do this” or “I have to do that”. Sure, you become your own boss, but you become a rather bastard of a boss *to yourself*. You end up sacrificing your own sanity for the sake of the business...and that’s no bueno.
Creating your own business means outsourcing that work to some form of either automation or delegation. You get machines and software to do most of the heavy labor for you. Then you get *other people* to do the work that requires human input. The work you do yourself is very little, and at that, hardly counts as work because well, it’s something you’d appreciate doing anyway.
There’s no point in leaving your job, just to enter another job that requires far more work, and in all fairness, probably far less pay. You instead want to have no job. You want to create a situation where you’re earning money without the hard work, amirite? I mean that’s why you’re here reading this blog, right? You’re sick of working. So don’t replace work with more work. Don’t create for yourself another job and slap your own business title on it.
The important question to ask is not “How do I run this business?” It’s “How do I make this passive income?”
You don’t want to be actively doing as much as possible in your own business. That’s a job. Literally. You want to sit back as things get done as you make bank. Now, that’s true (lazy) entrepreneurship.
Use your Lazy Leadership and get other people to do the work for you. Guide them, encourage them, make them feel valuable and worthy. Take care of your employees and your employees will take care of you (by providing you with a passive income in your business).
You just have to have the courage to say what it is you want, what it is that needs to get done, and *trust* that it will get done. You set the direction and tell others which way it is then lean back and procrastinate. You don’t demand -- that’s exhausting. And you don’t micromanage -- that’s a lot of work.
And you most certainly don’t insist on doing it yourself so it can “be done the right way.” -- that’s , again, putting yourself in a job you created for yourself.
Part of running a successful business is letting go and going with the flow, trusting others to go in the direction you point them in. You have to accept that not everything is within your control. Trying to control everything yourself is what leads to a business failure.
And speaking of failure, when it comes to business, and anything in life, you’re gonna fuck up. You’re going to make mistakes. Things won’t always go as planned. People may disappoint you in their performance.
But mistakes are meh. They don’t matter. They’re part of the learning process. The growing pains. You can’t reach the heights of success without a few falls here and there. You’re gonna fail and fail hard. You don’t have to like it, just accept it. Failing does not make you a failure.
You’ll get better, slow n’ steady. No business is a million dollar success overnight (or there are at least very few that are). Focus on *improvement* and you’ll get there...eventually.
You might have even come to realize that if you do run your own business, you can be a lazy fuck and get away with it. But you, like many, are held back by the fear of failure. It’s not so much the disdain for the work itself involved in creating a business. After all, you know it’s not much work at all, especially when you like what you’re doing.
But the fear of fucking up and putting your time, money, and life at risk is too much to handle. You might put in all this planning, hiring, and goal-setting just to watch it fall flat on its face and end up broke.
But what’s the alternative? Working a dead end job for 40+ years, living borderline broke that entire time, with the small *possibility* that you *might* be able to retire?
Risk is relative. Every choice you make risks losing out on something else. In this case, it’s basically a choice between freedom and stability.
You can either live a life of lazy leisure, doing what you want, but risk having it taken away in an instant. Or live a life of a hard work grind, with a stable job, but risk never really doing what you want and feeling unfulfilled on your death bed, like you were just another work grunt, another cog in the wheel your whole life.
That’s for you to decide. Me personally, I’m one to take the lazy path, always.
It’s not so much a question of whether or not you’re willing to do what it takes to start your own business because it doesn’t take much. It’s whether or not you’re willing to give up the safety of a cozy desk job in exchange for freedom.
I personally think it’s more cozy on the couch though.
There are actually people called “digital nomads” that live a life of leisure, travelling the world, that pay for their excursions by running a business on a laptop. These are real procrastinators.
You don’t even need an actual product. Content can be your product. You can talk about, write about, video about whatever it is you’re interested in. Look at all the streamers like Ninja and Pewtie Pie making millions a year just doing what they love - playing video games.
I mean not everybody is going to necessarily reach that level of success of course, but you could get “just enough” subscribers to not have to worry about paying bills. Aim to live a simple, easy, life by making whatever it is you do “profitable enough” to support yourself.
A brand nowadays doesn’t need to be a big company with a large executive board. It can just be you. Literally. You are your own brand.
But seriously, we live in the digital age and literally the only thing you need is a laptop and Internet
You are profitable. You just gotta know how to...sell yourself. You don’t have to go out and get a job or put together a whole multi-branch corporate structure in your own business. You just have to sell who you are to the type of people you want to talk to.
While it is possible to actually go about organizing departments and workflow, it’s not completely necessary for a brand any more. I mean we have this idea that a brand is a big thing. Like it’s full of different departments and personale. But at its core, a brand is just a personality. And you, yourself are a personality, no?
You *can* of course go about that route of putting together multiple departments into one solid work flow, if you want to, but again ,you don’t have to in order to “start a business”.
Putting together some type of “corporate structure” does allow the business to be more passive. That’s the type of business where you just lean back and let things take care of themselves.
The other type of business is where you just post what you do.This allows you to worry less about the intricacies of how things are going with everyone else, but does require you to actually participate and do more (since ya know, YOU are the brand).
Heck ,during this global pandemic even businesses that are otherwise brick and mortar are running things virtually. This entire coronavirus thing has proves that running a business is completely possible online. No expensive real estate investment necessary.
Ideally, you do what you want and pay yourself for it. Choose how much you think an hour of your time is worth. Then decide the tasks you’ll be personally responsible for.
If you’re say, worth a hundred dollars an hour, there’s no sense paying someone that much to answer e-mails. So in other words, don’t do the work that you wouldn’t pay someone to do at the salary you set for yourself, instead find someone else to do it.
When you’re your own boss, be the boss you like.
You want to escape the Belligerent Boss that’s always micromanaging you and screaming at you to overwork while being underpaid.
So, when you become your own boss, don’t be that guy. Don’t criticize yourself excessively and put yourself under the pressure of a huge workload. You don’t like when *someone else* does it to you, so don’t do it to yourself.
If you are your own boss, don’t become a boss you hate.
Starting a business, while appears to be quite an ambitious project is simply a matter of saying “No” to work. It’s saying “Fuck a steady pay check. I’m doing what I want to earn a living” and going for it.
And remember, you can be lazy and ambitious at the same time. You can attain goals, slow n’ steady.
Don’t be intimidated by how much work starting a business is. The truth is, it’s not a lot at all.
And certainly don’t succumb to the fear of failure. After all man, mistakes are meh.
If you want to escape the 9 to 5 grind, do the lazy thing and start your own business.
Take it easy,