But here’s a truth bomb:
Entrepreneurship is really just euphemism for “being a lazy bastard who makes money doing what he wants”.
But the Evil Lazy Masterminds that run this whole shit show don’t want you to know that. They want obedient workers.
Compared to the typical 9 to 5 job, entrepreneurship is NOT extra work; it’s not more difficult; it’s not even riskier.
It is simply a mindset shift.
In a day job, you work 40+ hours for SOMEONE ELSE, building the dreams for someone else, helping someone else gain profits.
You might as well put that time, or even a fraction of it, into building yourself and building what you want.
All that energy you spend, all that time you spend on someone else could be your own. Entrepreneurship is simply saying “I’m doing what I want, not what somebody else wants”
It’s making your own decisions because you don’t care what other people think and you don’t care about their “professional standards”.
You don’t have to be a go-getter or a hard worker to be a successful entrepreneur.
As a matter of fact, being a Lazy Entrepreneur has quite a range of benefits that we’ll cover today.
Without further ado, here’s a list of why being a Lazy Entrepreneur, a PROcrastin8r if you will, leads to success:
You don’t deal with bullshit.
If a customer/client is giving you a hard time, you’d rather not deal with them than wait on hand n’ foot to. You cut them off instead of going above and beyond
You follow the principle of “Limited Effort”, meaning there’s a limited amount of effort you are willing to give to each client and once you reach that threshold, you tell them to go.
Truth is, there are certain clients that probably won’t be happy no matter what you do anyway. They’re just going to complain and give you 2 stars at best.
It’s better to cut your losses than attempt to please someone who insists on being unhappy.
You put energy into people that yield results.
You Work ON the business rather than IN it.
Every bit of work that you do do has a direct impact on growing the business. You’re creating systems, creating goals, and scheduling tasks for others to do, rather than actually doing it all yourself.
The work you do is about growth, leveling up your business as opposed to providing maintenance or doing routine tasks. You don’t put effort into things that aren’t helping you and your business move forward because that’s a waste of energy.
You’re the head of business, not an employee. Decide how much an hour of your time is worth and ask yourself “Is this really worth that much?”
For example “Is it really worth paying $100 per hour for someone to clean the toilets?”
You can say No
Too many people are “Yes men” (or women) and end up committing themselves to more things than they have the time or energy for.
You, on the other hand, procrastin8r, lazy entrepreneur, say NO up front and avoid signing up for or making promises to anything extra beyond what you want to do (or can do for that matter).
You don’t deplete your resources ever because you say NO before it reaches that point.
You get other people to do work for you.
Don’t feel like doing something? Good. You delegate. You don’t do a lot of work because most of it is something you assign to someone else.
Like any true leader, you’re lazy as fuck
Honey badger Don’t Care
You’re not emotionally invested in the business. Mistakes are meh and you don’t get caught up in the work place drama or frivolous ideas.
That’s too exhausting.
Instead you focus on numbers, key metrics, and most importantly, results.
You’re laid back, cool, calm, and collected. People like you and they appreciate how you’re not breathing down their neck as they’re trying to work. You’re open to new ideas and solutions and that means people do a lot of the brainstorming work for you.
You lead through encouragement rather than micro managing every little thing. You set the direction and people follow. They come to you, rather than you having to go chase them down yourself.
You make them feel comfortable and at ease because you create a cozy environment.
You don’t waste time in meetings or decision making processes.
Although you’re laid back you don’t want to be a complete door mat and have people walk all over you, so you are firm.
Although you’re open to suggestions, when you make decisions, you stick to them and don’t open up a huge debate. Talking back and forth and discussing every little caveat and detail along the is way more effort than it’s worth.
You can run a business from the COUCH
You can do all the marketing, hiring, and even day to day work all from your laptop while you lay on back in a cloud of pillows.
Plus, this saves you on start up cost since you won’t have to invest in any real estate.
You make money without even trying
Maybe it’s drop shipping, maybe it’s selling a software or e-book that’s auto delivered and requires no inventory maintenance.
You find a way to make money from your business that requires no effort on your part (or anyone’s part for that matter).
You control your own life and career.
You don’t have a boss making decisions for you. Want to sleep ‘til noon? Go right ahead. Wanna sip Captain n Coke instead of coffee at your desk? Done.
Wanna take a couple days off without having to file any paper work? Have at it dude.
You are in the driver’s seat and get to choose where to go and what to do at any time. There are no arbitrary rules you have to follow or behavior standards. You can burp or fart as loud as you want to.
You are patient
You, as well as your employees, are in absolutely no rush and consequently, a hell of a lot less stressed compared to a company with strict quotas and deadlines.
You take things one step at a time. You’re not trying to be “the next big thing” within a few months, rather establish a lazy lifestyle over the course of many years.
You’re in it for the long game and take it slow n’ steady. You’ll eventually crush competition because they’ll burn out way more quickly than you do.
You are a cheap bastard
“Frugal” is the nice little word they use to describe your behavior, but maybe stingy is more accurate. That’s okay you’d rather have something old and reliable than the latest and greatest.
You can spend the money you save on marketing (to spread the word about your business for you) or hiring more employees (to do work for you).
That said, you are cheap but not greedy. You don't underpay or undervalue your employees or friends and family that do you a favor, if anything because they'll be more likely to do more work for you and will stick around because they won't burn out.
You are inventive
You come up with solutions to problems because you don’t want to deal with the hassle. You find the easiest and most effective way to do something that requires the least amount of steps and the least amount of work.
Remember: every invention ever, since the wheel was created by a lazy person.
Overall, Entrepreneurship is Easy.
The only reason someone would tell you otherwise is because they want you working for them (or someone they know), instead of yourself.
Entrepreneurship is not about starting your own business, it’s about choosing to be lazy enough to quit your day job and actually do what you want instead of what someone else wants.
Take it easy,
Check out my interview with Colby Williams, author of the book Small Town Big Money, who started his own coffee shop using these Lazy Entrepreneurship principles, in case you missed it.